We've traditionally stood behind the principle of making smooth, full-flavored coffees. Heck, we've been doing that for more than 36 years now. What's the point of putting up a coffee shop if your coffee doesn't taste good? Well, we perfected that. So we decided to make sure everything else followed.
It's common knowledge that you don't just go to a coffee shop to drink coffee. You got to eat, right? But you can't eat just any old thing. You need good food. Something worthy of the coffee or whatever it is you're drinking.